GMLV - Crystal Plaza, Social Growth Campaign.
This project focused on increasing Crystal Plaza’s social reach through consistent content updates and ad-supported posts. I worked with a mix of professional photography provided by wedding photographers and venue assets, along with original content captured on-site during events. The goal was to maintain a steady visual presence that reflected the venue’s atmosphere while reaching new audiences.
My approach centered on selecting and organizing imagery that felt both aspirational and authentic to the venue experience. I curated content from external photographers and combined it with photos I captured during live events, ensuring variety and consistency across posts. Content was uploaded and used in both organic and paid placements, with a focus on increasing engagement and expanding audience reach.
Copywriting samples - Instagram captions
The laughter before “I do” is just as unforgettable. ✨
#GettingReady #BridalSuite #WeddingDayMagic #CrystalPlazaWeddings
A quiet moment, just the two of you—before everything begins. ✨
#JustMarried #WeddingDay #CrystalPlaza #RomanticMoments #NJWeddings
The sweetest part of the celebration. 🤍
#CakeDesign #WeddingReception #ElegantDetails #LuxuryWeddings
The layout was designed to feel visually cohesive and easy to navigate, using a consistent mix of wide shots, details, and candid moments. This balance helps showcase the full experience of the venue while keeping the feed engaging and aesthetically aligned. A strong layout not only improves visual appeal but also builds trust and encourages users to explore further.
Results
Consistent content updates, combined with a strategic mix of professional wedding photography and on-site event imagery, led to increased reach, impressions, and audience engagement within the first month. By maintaining a steady posting cadence and highlighting both polished and real-time moments, the content felt both aspirational and authentic, helping attract new viewers while encouraging stronger interaction from existing audiences.
+2K
Traffic
+26%
Impressions
+100%
Engagement