This project focused on supporting digital campaigns for Montclair Kimberley Academy across Google Ads and Meta, where I worked with ad creatives, campaign setup, and audience targeting to ensure content was properly placed and aligned with key demographics. I also managed Insertion Orders (IOs) to coordinate media placements, scheduling, and billing with external vendors.

My approach centered on making sure the content matched the audience it was reaching, particularly parents making long-term decisions about their children’s education. I uploaded and organized creatives for in-feed placements, ensuring they felt natural within the user experience while maintaining clarity and consistency across campaigns. Messaging was refined to fit platform constraints while still communicating both approachability and academic aspiration, positioning the school as a place where students are supported from entry through long-term growth.

My creative process focuses on a clear emotional entry point. Parents aren’t just choosing a school, they’re thinking about long-term outcomes for their children. The imagery feels approachable and grounded, while the “Incoming. Outstanding.” line reinforces both transition and aspiration. It positions the school as a place where students are not only welcomed, but expected to grow into something more..